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From the founder

Brand identity isn't just a logo to me — I built Bittoo from nothing, scaled it to 15,000 breads/day, and navigated trademark filing myself. I know what it takes to build a real brand because I've done it. That's the perspective I bring to every brand identity project.

Our Work

Brand identities we've built.

Real brands. Real results. Here's a glimpse of our recent brand identity work.

BT

Bittoo

FMCG brand — suji toast and dal. Scaled to 15,000 breads/day across 200+ retailers.

AK

Aunty's Kitchen

Cloud kitchen brand. 1,700+ ratings on Zomato with 4.3★ average.

HL

Healief

D2C health brand. Multi-platform launch across 4 major marketplaces.

View All Case Studies →

What is brand identity — and why does yours need one?

Brand identity is the complete visual system that makes your business recognizable, memorable, and trustworthy. It's not just a logo — it's your colors, typography, visual tone, and the rules that keep everything consistent across every touchpoint.

Without it, you're invisible. With it, you're unforgettable. The brands you remember — Apple, Nike, Starbucks — they all started with a strong identity that communicated exactly who they were, instantly.

For Indian D2C brands and SMEs, brand identity is even more critical. You're competing on Amazon alongside hundreds of similar products. You're posting on Instagram in a sea of content. Your brand identity is the difference between getting ignored and getting remembered.

Who needs brand identity?

Brand identity is essential for:

D2C brands launching on Amazon, Flipkart, or their own store
Startups seeking funding or partnerships
Businesses rebranding or refreshing their image
Professionals (doctors, coaches, consultants) building authority
Restaurants, cafes, and retail brands building a physical presence
Brand Identity Packages
Essential
₹9,999
Perfect for startups and solopreneurs
1 logo concept + revisions
Color palette (3 colors)
Basic brand guidelines
PNG + JPG files
Choose Essential →
Professional
₹14,999
⭐ Most Popular · Delivered in 5 days
3 logo concepts to choose from
Full color palette + typography
Complete brand guidelines PDF
All source files (AI, SVG, PNG)
2 rounds of revisions
WhatsApp support during project
Choose Professional →
Enterprise
₹29,999
For brands ready to dominate
5 logo concepts + unlimited revisions
Brand strategy session (1 hour)
Social media templates (10 templates)
Business card + letterhead design
Priority WhatsApp support
Choose Enterprise →
✓ 100% money-back guarantee · ✓ No hidden fees
What's Included

Everything your brand needs to launch.

A complete brand identity package — not just a logo, but the full visual system that makes your brand look and feel professional.

Logo Design

3 distinct creative concepts to choose from — each a different direction, not just variations. Once you select, 2 revision rounds to perfect your chosen direction. Final files in AI, SVG, PNG, JPG.

Color Palette

Custom color palette with primary, secondary, and accent colors. Includes exact hex codes, RGB values, and CMYK values for print. Color psychology notes explaining why each color was chosen.

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Typography

Custom typeface pairing: heading and body fonts selected for your industry and brand personality. Includes font files, web font embedding code, and usage guidelines (when to use each font).

Brand Guidelines

20–30 page PDF documenting every rule: logo usage (clear space, minimum sizes, color/white versions), color system, typography scale, photography style, and do/don't examples. Your brand rulebook.

Source Files

All working files delivered: Adobe Illustrator (AI), SVG, PDF vector, PNG transparent (multiple sizes), JPG. Enough for any use — websites, social media, packaging, print, embroidery, signage.

Revision Rounds

2 full revision rounds included. Tell us what to adjust — colors, spacing, weight, style — and we'll implement. Most clients finalize in round 1 or 2. Additional revisions available if needed.

Our Process

From brief to brand in 5 days.

DAY 1

Discovery & Brief

We send you a brand questionnaire — your industry, target audience, competitors, preferred style, and vision. A 20-minute call if needed. This shapes everything.

DAY 2–3

Design & Concepts

Our design team creates 3 distinct logo concepts, along with initial color palette and typography directions. All concepts are full creative directions — not variations of the same idea.

DAY 3–4

Review & Refine

You review the 3 concepts and select your favorite. We then execute 2 revision rounds to perfect it. Your feedback, our implementation — back and forth until it's right.

DAY 5

Delivery

Final brand guidelines PDF + all source files delivered via Google Drive. You're ready to use your brand across every touchpoint — website, social media, packaging, print.

Pricing

Transparent pricing. No surprises.

One fixed price. Everything included. No hidden fees, no scope creep charges.

Starter
Essentials
14,999
One-time payment
  • 3 logo concepts
  • Color palette (3 colors)
  • Typography selection
  • Brand guidelines PDF
  • Source files (AI, SVG, PNG)
  • 2 revision rounds
Get Started →
Premium
Enterprise
44,999
One-time payment
  • Everything in Complete
  • Brand strategy session (60 min)
  • Competitive analysis
  • Full sub-brand system
  • Social media templates (15)
  • Email signature design
  • Presentation template
  • Unlimited revisions
Get Started →
FAQ

Common questions about brand identity.

Our brand identity package includes: logo design with 3 distinct concept directions, a custom color palette (primary, secondary, accent colors with hex codes), typography selection (heading and body fonts), full brand guidelines PDF documenting usage rules, and all source files (AI, SVG, PNG, JPG in multiple sizes). 2 revision rounds are included.

We deliver brand identity packages in 5 business days. This is significantly faster than the 4–6 week industry average. Our process is refined through 200+ brand projects — we don't compromise on quality, we just skip the unnecessary back-and-forth.

You receive 3 distinct logo concepts to choose from — each a different creative direction, not just color variations of the same idea. Once you select a direction, we provide 2 rounds of revisions to perfect it.

A logo is just one piece of brand identity. Brand identity is the complete visual system: logo, color palette, typography, iconography, spacing rules, and usage guidelines. Think of it like a fashion wardrobe — the logo is the outfit, brand identity is the entire wardrobe plus the style guide.

Yes. As part of our brand identity process, we conduct a brand strategy session to understand your target audience, market positioning, and competitive landscape. This informs every design decision — so your brand identity isn't just pretty, it's strategically positioned.

You receive all source files: Adobe Illustrator (AI), SVG, PDF, PNG (transparent, multiple sizes), and JPG. These are sufficient for any use case — print, digital, social media, packaging, embroidery, signage, and more.

Our brand identity packages start at ₹14,999 for the core package. This includes 3 logo concepts, color palette, typography, brand guidelines PDF, and all source files. We price 30–50% below typical agency rates because we build volume.

Yes. We offer brand refresh and brand redesign services for existing businesses. This includes a brand audit of your current identity, competitive analysis, and a reimagined system that maintains recognition while modernizing your visual presence.

Get Started

Ready to build your brand?

Book a free 20-minute strategy call. We'll help you understand exactly what your brand needs.